Now that Rick Santorum has done the right thing for his political future, unless Mitt Romney is caught with a dead boy, he will be the GOP nominee to do battle with Obama in November! So, what does Mitt have to do to convince independent and conservative voters to support his campaign. He must improve his L-Factor! With the abysmal economy, public dismay over Obamacare, the national debt crisis, no budget for years, government spending out of control, etc., it would seem that Romney could sail into the White House on his white charger! Not so fast! The Democrats will portray him as a white, rich guy that waffles on his principles, belongs to a religious cult, is the personification of the 1%’ers, and will ruin the country if elected. Of course, none of that is really true, but that will be the attack mode the liberals will take! Especially since Obama’s record as president cannot be defended. His signature legislation is disliked (and probably unconstitutional) and he has done virtually nothing to improve the economy. His energy policy is a disaster….and he hates Big Oil (and big business, in general).
For Romney to defeat our big government, socially intrusive POTUS, he must have “likeability” among voters. Mitt must break out of his comfort zone and make America “like” him. Bill Clinton has a big “l-factor” and would probably be elected again even with his picadillos…..because people like Bubba! Some people “like” Obama…..although I don’t get it! For too many voters, the election of the leader of the free world is just a beauty contest! Many voters are persuaded by looks, rhetoric, and charisma….not qualifications and competency.
First, Mitt needs to make himself “relatable!” When voters can relate to a person, they tend to pay attention to what they are doing, what they are saying, and their “likeability” increases. Next, Mitt must show compassion and a willingness to listen to potential voters. When he engages in mutual conversation, people will relate. The Dems will try to paint Mitt as being an aloof, out-of-touch individual that cannot begin to understand the needs of the citizens of America.
The election is now in Mitt’s hands. He has proven business, public, and personal qualities. He has little to defend. Just be one of the guys, Mitt! Loosen your tie and let us “like” you!